Web Marketing Seminars

Blogs can be an immensely powerful marketing tool in the right hands, establishing the blogger as a widely-read, oft-quoted, trusted authority in their field of interest. Blogs can also wreck havoc on reputations (just ask Kryptonite) and careers (remember Dan Rather and “Rathergate”?). Welcome to the new, conversational Internet. It’s time to join the “blogosphere” - hopefully before your competitors do!”

• Successful applications of blog and webfeed (RSS) technology
• How blogs and RSS can and should fit into your marketing plan
• Best practices to emulate, pitfalls to avoid
• Case Studies and Examples: Lessons Learned

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In real estate, it’s “location, location, location”. In web marketing, it’s “content, content, content”. Your web content is the single most important factor for your website’s success

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Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.

Search engine marketing

• Make your site “search engine friendly”
• Explore “Pay-per-click” search advertising
• Analyze benchmarking, competitive intelligence and ROI
• Identify trends in contextual, behavioral and local advertising

Create a buzz - viral marketing

• Explore blogs, RSS feeds, forums, wikis and more
• Harness “word of mouse” to enhance your brand
• Discover the “sneezers” who will spread your viral message

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Experts reveal their top most effective blogging tactics and talk about what business bloggers must do to be an accepted member of the blogosphere.

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PPC and natural search engine marketing initiatives, when properly executed, can drive tremendous growth in traffic, sales and conversion rates.

• Hear from leading marketers about what’s gone right, what’s gone wrong, and opportunities that still remain.
• Gain valuable insights on the processes behind systematically optimizing an e-commerce site and effectively launching and scaling a PPC program.
• Learn best practice approaches.
• Understand the metrics that matter. And learn from two of the best in the business.

Stuart Larkins, Vice President Partner Services, Performics
Brian S. Klais, Vice President eBusiness, Netconcepts
Nathan Miller, e-Commerce Marketing Manager, Northern Tool & Equipment
Jennifer Rodriguez, Manager Online Customer Acquisition Programs and Strategy, Recreational Equipment Inc. (REI)

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This week at the annual ACCM conference in Orlando, FL, attendees gained a marketers share of Web insight at the Annual Catalog Conference’s power forum and brunch. Moderated by Sherry Chiger, editorial director, Multichannel Merchant, panelists Stephan Spencer, founder and president of Netconcepts, Ken Burke, president/CEO of Market Live, and Amy Africa, president of Creative Results shared their wealth of search engine expertise.

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Multichannel Merchant editorial director, Sherry Chiger will moderate. Learn about the latest news, trends, and opportunities in multichannel marketing from a panel of leading-edge experts, and take away tips for improving sales and profits.

Sherry Chiger, Editorial Director, Multichannel Merchant Magazine
Amy Africa, President, Creative Results
Ken Burke, CEO, MarketLive Inc.
Founder & President: Stephan Spencer, Netconcepts

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How do you make a solid business case for blogging for marketing? What about managing upper management’s expectations on the outcome? Should you hire a professional blogger to write your company blog?

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This panel examines the latest trends in Search Engine Optimisation (SEO), focusing on keyword research, management and execution. Learn how to create an effective SEO campaign and attract the right customers to your site.

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• Where consumers gather and messages propagate: personal emails, discussion forums, chat rooms, blogs, RSS feeds, wikis and search engines.
• How to harness “word of mouse” to enhance existing relationship marketing programmes and your brand.
• Tips for facilitating the spread of viral messages about your brand.
• Who are the “sneezers” who will spread your viral message?
• Handling input and feedback from your consumers, the public, the media and analysts.
• Success stories and flops: what’s worked and what hasn’t.
• How can Internet word of mouth enhance existing relationship marketing programmes and your brand?

Filed under: RSS Marketing Seminars Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

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